Since launching her full-time freelance business at the end of 2016, Gemma has created written and photographic content for companies including MYER, Estée Lauder, La Roche Posay, Brazilian Butterfly, Paula’s Choice, Jane Iredale and Cilk Rose Water, as well as regularly contributing beauty articles to several print and digital publications. Gemma specialises in editorial and copy writing, photography and social media management, currently working with her roster of ongoing clients across all of these elements as well as taking on special project work where possible.
With a Bachelor of Communication (Journalism) and a Diploma in Professional Writing and Editing under her belt, Gemma's interest in media spans beyond the fashion and beauty industries. A passionate public speaker, Gemma has hosted several fashion and beauty events and workshops for local brands including Brazilian Butterfly, Northland Shopping Centre and Chemist Warehouse.
Gemma held her previous role as Fashion Editor at Couturing.com for close to 5 years, spending 2 of those years working simultaneously as a contributing Beauty Writer and eventually Editor for L'Oréal Paris Australia’s advertorial website.
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